Startup Campus

Vendor: Mike Alvarez Cohen
Type: Hardcover
Price: 29.95

How did the University of California, Berkeley—once skeptical of involvement with corporate activities—become a leader in entrepreneurship and startups? And how did the campus manage that transformation in ways that have advanced the university’s mission of research, education, and public service?

Startup Campus tells the story of UC Berkeley’s reinvention from the perspective of faculty, staff, and alumni who led the campus’s transformation. From the dawn of the digital and biotechnology revolutions through today’s climate tech and social ventures, the book traces how Berkeley built a vibrant entrepreneurship ecosystem that spans every stage of the startup journey—from ideation and incubation to acceleration and scaling.
Rich with insights and firsthand accounts, this is more than UC Berkeley's story. It's a case study about how universities can provide societal benefits while also driving socioeconomic mobility. Follow Berkeley's six-phase evolution from its early backlash against corporate collaborations to its current exuberance for entrepreneurs and startups. Through stories of founders and their ventures, discover how the university overcame institutional resistance, resolved cultural tensions, and harnessed its thriving innovation ecosystem.

Whether you're a university leader, a government official, or someone interested in the future of higher education, Startup Campus offers insights about managing change, nurturing entrepreneurship, and creating lasting value.

Read how one of the world’s great universities rewired itself for the twenty-first century and what other institutions can learn from its journey.